Content, Social & PR Specialist / Assistant Manager

This role leads customer-facing content, social media and PR initiatives in Hong Kong to strengthen visibility, engagement and market credibility through clear, relevant and well-executed storytelling.

Job Responsibilities:

1. Content Direction & Thought Leadership

• Define content priorities, themes and angles aligned with business focus areas
• Develop thought leadership content across investment, protection and customer experience
• Translate complex topics into clear, relevant and differentiated narratives

2. Social Media & Community Management

• Own and manage Zurich HK’s social platforms (FB, IG, Threads etc)
• Plan and execute always-on and campaign content
• Monitor performance and manage community engagement

3. Content Creation & Delivery

• Develop content across formats, eg. social posts, short-form video, articles / long-form pieces etc
• Work with Creative Services, while remaining hands-on when needed
• Ensure all output is clear, compliant and customer-friendly

4. PR & Content Amplification

• Develop media angles and story hooks for PR opportunities
• Work with Corporate Communications to secure earned media coverage
• Identify opportunities to extend reach through publishers, media and partnerships

5. Content Visibility & Future-readiness

• Develop content with consideration for discoverability across digital and AI-driven platforms
• Structure content in a way that is clear, relevant and easily surfaced in search and recommendation environments
• Work with Digital team where needed to align on content best practices
  
  

Job Requirements:

• 5–8 years of experience in content, social media or PR
• Strong understanding of Hong Kong audience and market context
• Proven ability to develop thought leadership and media-worthy content
• Strong writing skills in English and Traditional Chinese (Cantonese)
• Experience managing social media platforms and content performance
• Ability to simplify complex topics into clear and engaging content
• Comfortable leveraging AI tools to accelerate content creation, and with a proactive approach to stay on top of AI-driven search and content discovery trends
• Hands-on mindset; comfortable with execution, not just coordination purpose
• Experience with design & editing tools such as Adobe Photoshop/Illustrator, CapCut, Premiere Pro or similar is an advantage

Why Zurich

At Zurich, we like to think outside the box and challenge the status quo. We take an optimistic approach by focusing on the positives and constantly asking What can go right? 

We are an equal opportunity employer who knows that each employee is unique - that’s what makes our team so great! 
Join us as we constantly explore new ways to protect our customers and the planet.
 

• Location(s):  HK - Hong Kong 
• Remote working: Hybrid